⚫️ Exploring the nexus of technology and culture: insights from a forward-looking forum
The NEXT IN Summit, held on April 24th and 25th in Madrid and organized by ACCIONA Cultura, has emerged as a pivotal event fostering profound reflections on the future landscape of the art world and pioneering a multidisciplinary dialogue in art and culture. With a focus on multidisciplinary dialogue, the forum welcomed luminaries from various domains including art, technology, architecture, and museum curation.
At the forefront of this dynamic exchange were digital artists Refik Anadol and Mario Klingemann, renowned for their groundbreaking use of artificial intelligence (AI) in crafting mesmerizing artworks. Their presence illuminated the transformative potential of AI in creative expression, challenging conventional notions of artistic production.
The event served as a nexus for leading figures from esteemed cultural institutions worldwide. Representatives from illustrious museums such as the Museo Nacional del Prado, Musées d'Orsay et de l'Orangerie - Valéry Giscard d'Estaing, Victoria and Albert Museum, and Louvre Abu Dhabi converged to delve into the evolving landscape of cultural stewardship and exhibition.
Notable architects, including Frida Escobedo, Tatiana Bilbao, Carlo Ratti, and Paola Cattarin from Zaha Hadid Architects, among others, underscored the pivotal role of architectural design in shaping immersive art experiences and forging connections between creators and audiences.
In a series of inspiring speeches, conversations, and panel talks, the forum's 50 multidisciplinary experts navigated the complexities of the new creative era, exploring success stories, best practices, and future challenges within the cultural sphere.
Attendees were also treated to experiential zones showcasing cutting-edge innovations, where they could immerse themselves in multisensory concerts, immersive performances, and AI-driven digital art installations. These interactive showcases underscored the transformative potential of technology in redefining artistic expression and audience engagement.
With over 200 attendees, NEXT IN emerged as the preeminent forum for museum innovation, providing a vital platform for stakeholders to navigate the ever-evolving landscape of cultural production and consumption. As the cultural industry continues to adapt to shifting audience expectations, NEXT IN stands poised to foster ongoing dialogue and collaboration, ensuring that art and creativity remain vibrant forces in shaping our collective future.
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Next In Summit 2024